Let me introduce NRP’s land ethic--what we affectionately call LIGHT ON THE LAND. This little, four-word phrase is seen everywhere we are--our logo, website, trucks, business cards, even our shirts. It permeates who we are because it’s more than just a marketing tag. It’s at the heart of our mission as ecological restoration professionals. Just as conservationism and preservationism drove Pinchot’s and Muir’s environmental attitudes and work, Light on the Land drives our attitude and work. It is our land ethic; our attempt at defining our obligation to the environment. It is our ecological conscience.
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